Advertising Effect was launched in Lebanon as a one-stop shop for advertisers who recognize value for money and look for optimum exposure and high return on their marketing budget. On this basis, Advertising Effect quickly became a leader in Outdoor advertising in Lebanon. Led by an enthusiast team of experts in media, it soon became the first company to offer complete or specialist media packages including Direct Marketing Media coverage, with its unique implementation displays, at major locations in covering all the Middle East and England.